MY AMR Project
Some of our ads -
We had to design a product which would appeal to the men belonging to SEC (Social Economic Class) B1 and B2 from the age group of 35 - 45 yearsSo,we introduced a brand of bags, called 'BASTA' and
why, BASTA? Cos' Basta means a 'bag' in Hindi language. Basically, a backpack in Hindi is called Basta. Our target audience is familiar with Hindi language, so we picked Basta as our brand name. So,in a way our product becomes self-explanatory.
We had to design a product which would appeal to the men belonging to SEC (Social Economic Class) B1 and B2 from the age group of 35 - 45 yearsSo,we introduced a brand of bags, called 'BASTA' and
Some of our ads -
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| Print ad 1 |
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| Print ad 2 |
+1.jpg) |
| Outdoor ad |
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| Print ad 3 |
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